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Well, I was not having much luck with Twitter but then read on the Etsy forums about searching for people that belong to your target audience and then following them. So I went to google and searched for "mom, twitter" and came up with tons of sites that linked to mom's twitter feeds. I started following quite a few of them and they started to follow me back. Now when I post something to my facebook fan page, it automatically posts to my twitter and I instantly get quite a few views.
I really had no idea about how to do this until I read this thread on etsy.
Hope this helps someone else who is completely clueless about twitter (like me!)
Celine